Trade marketing is a discipline of marketing that relates to increasing the demand at wholesaler, retailer, or distributor level rather than at the consumer level. However, there is a need to continue with Brand Management strategies to sustain the need at the consumer end. A shopper, who may be the consumer him/herself, is the one who identifies ...
Found on
http://en.wikipedia.org/wiki/Trade_marketing
Marketing to the retail and distributive trades
Found on
https://www.encyclo.co.uk/local/20161
B2B marketing to the retail and distributive trades.
Found on
https://www.encyclo.co.uk/local/21395
No exact match found.
